Business X-Ray
Book a 30-min call FREE for the first 20 firms each month

Find the revenue leaks hiding between the lead and the job.

This free X-Ray behaves like a growth diagnostic, not a brochure audit. We scan your online presence, speed-to-lead, reviews, and follow-up flow — then hand back a plain-English readout showing what is leaking, what it is costing you, and where to fix first for your trade or property-focused operation.

Built for HVAC, plumbing, roofing, electrical, property maintenance and general contracting teams.

Under a minute · report in 24 hours · $0

Book a 30-min call Prefer to talk it through · free · no pitch
5mreply
Speed-to-lead
See where missed calls, slow callbacks, and after-hours inquiries turn into lost revenue.
4.8★trust
Trust leaks
Uncover weak review signals, profile gaps, and conversion friction that quietly kill booked jobs.
#1priority
Fix-first plan
Receive a prioritized action list instead of vague marketing advice or a generic website grade.
Free Growth Leak Scan

Tell us where to point the X-Ray.

We only need the basics to frame the scan. The real work is our review of your live customer journey.

Test mode — this submission stays on this page. To receive real submissions, see the SETUP note at the top of this file: email mode takes ~1 minute with no account, or switch to formspree mode to go fully live.

Enter your real domain — e.g. exampleheating.com

The next three are optional — the more you share, the sharper your numbers. Revenue and employees size the dollar math; the headache tells us which leak to look at first.

Where should we send your X-Ray?

Your report is emailed here within 24 hours.
In case one answer is missing when we build your report.

We check your site speed, Google profile, reviews, and response setup — that's it. Your info stays with us. Unsubscribe from anything, any time.

✓ Submission captured (demo mode)

In live mode this arrives in your inbox — you'd then run the AI workflow (blueprint, Section 4) and email back the real report within 24 hours. Below: your answers, plus a simulated report preview so you can feel the end-to-end experience:

Simulated preview — the real report is built from actual research on the company's online presence, not from these answers alone.

Live growth scan · what the X-Ray checksScanning
Lead response · reviews · missed calls · page speed · follow-up
Sample calculation — a $2.4M HVAC company in Long Beach
$0/yr leaking
≈ $0 every day this stays unfixed
Your own report uses your inputs and public data. When a number can’t be verified we write “Needs data” instead of guessing.
4.3hrs avg lead response
12%choose 5-min responders
21×conversion advantage
One free scan. One plain-English readout. Run the X-Ray →
Not a generic auditWe are looking for broken response systems and conversion leaks, not handing you a random SEO score.
Built for operatorsYou get a practical fix-first readout you can act on with your office manager, CSR team, or sales lead.

After you submit

Here’s exactly what happens next.

No sales call unless you ask for one. No account to create. No credit card. This is a diagnostic — you read it, you decide.

Rather just talk it through? Book a 30-minute walkthrough →

  1. 1

    A real person reviews your submission

    Usually within the same business day. Weekends and after 6pm PT roll to the next morning — no bot pretending otherwise.

  2. 2

    Your researched report arrives by email within 24 hours

    Your 5–7 ranked leaks (CRITICAL / HIGH / MODERATE / WATCH), the dollar math with every assumption shown, and the one leak we’d fix first. Where we can’t verify a number, we write “Needs data” instead of guessing.

  3. 3

    You read it. That’s it.

    No obligation. No follow-up call. Nobody chasing you. If you want the #1 leak implemented for you, reply to the email — that starts the $750 Fix Sprint. If not, the report is yours to act on with your own team.

Your submission stays with us — we don’t sell it, share it, or add you to a newsletter list. One email, one report, and we’re done unless you decide otherwise.

See a real report

What you actually get — with the client’s name redacted.

This is a real Business X-Ray we delivered, with identifying details removed. Same format, same severity model, same dollar math you’ll receive.

Business X-Ray — diagnostic report
■■■■■■ Heating & Air · Long Beach, CA · HVAC / Residential + Light Commercial
Revenue band $1M–$3M · 6–15 employees · Report dated 2026-09-14
REDACTED SAMPLE
You are not short on leads. You are leaking the ones you already have.
Snapshot. Three of the four leaks below are inside your response and follow-up loop — not your marketing. On a typical week, an estimated 7–11 booked jobs die between inquiry and confirmation. Fix the first two and the rest of this report becomes optional.
Business case. At a $2.1M run rate and an average job of $■■■■, the four leaks below plausibly represent $118k–$186k / year in recoverable revenue. Assumptions are shown at the bottom of every line — argue with any of them.
LEAK 01 Lead response window — 4.6 hours average CRITICAL
27 form fills over the last 30 days; first reply averaged 4h 34m (median 3h 12m). Six arrived between 6pm–10pm and were not touched until 8am. Industry norm to hold a lead: under 5 minutes.
Estimated loss: 8–14 booked jobs / month · $96,000 – $170,400 / year. Basis: 12% of contractors respond within 5 min (Hatch, 132,188-campaign analysis); 21× conversion advantage under 5 min (MIT / industry). Job value $1,000 midpoint; monthly form-fill volume from your site tracking.
Fix first. AI front desk answering form fills and missed calls in under a minute, 24/7, booking on your existing calendar. Live in under a week.
LEAK 02 No quote follow-up sequence HIGH
Of the last 18 quotes traceable in your system, 12 received exactly one send and no second touch. Three were accepted after a homeowner-initiated follow-up 5–9 days later — suggesting the others were losable.
Estimated loss: 4–7 jobs / month recoverable with a 2-touch follow-up · $18,000 – $32,000 / year. Basis: 8–12% lift from a single follow-up across service industries; job value as above.
Fix first. Automated 48-hour and 7-day follow-up on every sent quote until accepted, declined, or dead. Handled by the same front desk as Leak 01.
LEAK 03 Google Business Profile underworked HIGH
Zero review replies in the last 90 days. 14 unanswered Q&A entries, some 8+ months old. No posts since April. Star rating 4.1 across 63 reviews.
Estimated loss: Needs data — map-pack impressions not connected. Directional: reply-and-post cadence typically returns +18–35% profile actions within 60 days. On your inquiry base that is 4–8 additional inbound / month.
Fix first. Weekly review-reply + Q&A pass, one post per week for 8 weeks. Included in the retainer.
LEAK 04 Mobile page speed 6.2s / no referral ask MODERATE
Mobile LCP 6.2s on the primary landing page (Google field data). No referral ask in the invoice flow or post-job email.
Estimated loss: ~1 in 3 mobile visitors bounce before the phone number renders · $4,000 – $12,000 / year. Referral loop worth 5–10% more jobs in Year 1 once running.
Fix first. Image compression + lazy-load pass this week; referral ask added to the invoice template next.
Fix-first plan — what we would do in the first 14 days
  1. Days 1–5. Stand up the AI front desk on your existing number and calendar. You approve every message template.
  2. Days 6–8. Turn on 48h / 7d quote follow-up. Backfill the last 30 days of un-replied quotes.
  3. Days 9–14. Google Business Profile pass — reply to every open review, answer the 14 stale Q&A, publish first post.

Next step. If this maps to what you’re seeing, reply “want it” and we open the $750 Fix Sprint. If a line above doesn’t match your numbers, tell us which — we’ll show the math.

Severity. CRITICAL · HIGH · MODERATE · WATCH — at most one CRITICAL per report.
Honesty. When a figure can’t be verified from public data plus your inputs, we write “Needs data” and show the formula instead of inventing a number.

Run mine → Same format · 24 hours · free · no obligation

What the report gives you

Three pages. Zero fluff.

Most "audits" are a 40-slide pitch disguised as analysis. This is a diagnostic readout — the same format a good service manager would want: what's broken, what it costs, what to fix first.

1 · The leaks

5–7issues

Your 5–7 biggest revenue leaks, ranked by severity — lead response, follow-up, Google profile, reviews, site conversion, referrals, pricing. Each one observed on your actual online presence, not guessed.

2 · The dollar signs

$$$impact

What each leak plausibly costs you per year, based on your revenue, trade, and city — with the assumptions shown so you can argue with the math.

3 · The fix-first plan

#1first

The one leak we'd fix first, exactly how, and what it takes. If you want it done for you, there's a button. If you'd rather DIY, the plan works without us.

12%of contractors respond to a new lead within 5 minutes — Hatch's analysis of 132,188 HVAC speed-to-lead campaigns
4.3haverage response time to a new lead among contractors and field-service operators — most buyers have already chosen someone else by then
21×more likely to convert a lead you contact within 5 minutes vs. 30 minutes — across MIT / industry studies

Sources: Hatch speed-to-lead analysis (2024); industry conversion studies. Your scan checks where you sit on this curve.

What "fix it for me" looks like

One leak. Fixed. In days, not quarters.

Leak #1: slow lead response

The problem: form fills and missed calls wait for the office to open. The homeowner has called three competitors by 9 a.m.

The fix: an AI front desk that answers in under a minute, 24/7 — replies to the form fill by text, answers the three questions homeowners always ask, qualifies the job, books the slot on your calendar, and pings your dispatcher when a human needs to step in. Plus automatic follow-up on every quote until it's accepted or dead.

  • Live in under a week on your existing number & calendar
  • You approve every message template before it goes live
  • Weekly readout: response times, jobs booked, quotes recovered
$750 one-time implementation sprint Start with the free scan The scan tells us whether this is even your biggest leak. If it isn't, we'll say so.

How we work

Free first. Pay when it's obvious.

Start here
Step 1
$0

Growth Leak Scan

Your 5–7 leaks, the dollar estimates, the fix-first plan. Delivered in 24 hours. No call required.

Step 2 — optional
$750 one-time

Fix Sprint

We implement your #1 fix — typically the AI lead-response front desk — live on your systems within a week.

Step 3 — optional
$497 /mo

AI Growth Desk

Ask about the AI Growth Desk — 24/7 lead response, quote follow-up, review asks, weekly readout. Available to Fix Sprint clients.

Most clients start with the free scan, do one or two fixes themselves, and hand us the follow-up machine when they see the difference in booked jobs.

Prefer to talk it through?

Book your 30-minute scan walkthrough.

Tell us when suits you and we'll come back with a time — usually the same day. Thirty minutes on your scan, no obligation, no pitch.

Send a callback request and we'll confirm a time that fits your week.